1. Market Management And 2. Legal, Ethical, & Social Envn

Section-1 500 APA format/ market management

Reflection and Discussion Forum Week 6

Reflect on the assigned readings for the week. Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.

Also, provide a graduate-level response to each of the following questions:

1. Imagine designing a conjoint for your b-school’s café. In particular, you’re in charge of the daily pizza orders. Pizzas are tricky—while they’re a simple food, they can be created in a zillion combinations. What factors should you test in terms of your fellow students’ likely preferences? Wheat crust vs. white, thick vs. thin, plain cheese vs. sausage vs. sausage and green pepper vs. vegetarian (you get the picture). Design a conjoint that would result in identifying 2 or 3 popular slices that your café managers could order every morning. The student body knows you’re responsible—how do you make most of them happy?

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Section- 2        500 APA format/ market management

Chapter 14 – Customer Satisfaction and Customer Relationships

Learning Objectives:

1. Identify the sources of customer evaluations.
2. Understand the meaning of perceptions of quality and customer satisfaction.
3. Recognize the importance of customer loyalty and customer relationship management.

Chapter 15 – Marketing Research Tools

Learning Objectives:

1. Recognize the importance of research in marketing decision making.
2. Appreciate the different marketing research techniques and their importance.

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Section-3 ,   500 APA format / market management

Activity 6 /

This activity/assignment will help students understand customer evaluations, perceptions of quality and customer satisfaction.

Activity I: Discuss how core factors, cues to quality, and interpersonal factors of a product influence your buying decisions. Explain with supporting examples.

This activity/assignment will help students understand surveys for assessing customer satisfaction

Activity II: Create a short customer satisfaction surveys for the B2B and B2C customers of a company selling laptops or similar products. How do these surveys differ from each other?

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Section-4 500 APA FORMAT

Legal, Ethical, & Social Envn 

Reflection and Discussion Forum Week 6

Reflect on the assigned readings for the week. Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.

Also, provide a graduate-level response to each of the following questions:

1. Define expropriation, explain how it effects a county’s investments in foreign counties, and how counties respond to it.
2. Sprockets Unlimited, a United States corporation, is considering doing business in a foreign country that is known to have an unstable government and corrupt politicians; however, the market could be lucrative and greatly expand Sprockets Unlimited’s profits.  What consideration should Sprockets Unlimited consider before doing so?  Could the United States not allow Sprockets Unlimited to do business in this country?

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SECTION-5 / 500 APA FORMAT

Legal, Ethical, & Social Envn 

Week 6 – Short Essays

Question I – Megatron, Inc. is a company with its principal offices in the United States. For years, Megatron has only operated domestically; however, Megatron’s board of directors now feels it is in the company’s best interests to explore how to do business internationally. Give at least three examples of actions Megatron can take with regards to foreign government officials, which would benefits Meagtron’s international growth without running afoul of the Foreign Corrupt Practices Act (FCPA)?

Question II – Cowboy, Inc., an American corporation that produces cowboy hats contract with a manufacturing plant in France, Beret, Inc.  The contract provides that Beret, Inc. will produce the cowboy hats in France to be distributed back in the United States by Cowboy, Inc.  The contract does not provide which country’s law will apply if a dispute arises between Cowboy and Beret.  Eventually, Cowboy discovers that Beret is not producing the hats under the specifications agreed upon in the contract.  Which will American or French law be used in settling the dispute?  Why?