Environmental Factors Paper
· Select an organization with which you are familiar that conducts both domestic and global marketing. Find articles published within the last two years regarding that organization.
· Write a 1,050- to 1,400-word paper in which you identify the environmental factors that affect global and domestic marketing decisions for this organization. Address the following as they relate to the organization’s marketing decisions:
o Analyze the influence of global economic interdependence and the effect of trade practices and agreements.
o Examine the importance of demographics and physical infrastructure.
o Analyze the influence of cultural differences.
o Examine the importance of social responsibility and ethics versus legal obligations.
o Analyze the effect of political systems and the influence of international relations.
o Analyze the influence of the Foreign Corrupt Practices Act of 1977, as well as the influence of local, national, and international legislation.
o Explain the effect of technology.
Be sure to cite properly cite your sources in your paper
Please note something important – you need to read this week’s chapters in order to do this paper correctly, because this paper is *not* about “the environment”, i.e., green or environmentally friendly marketing/products.
Also, can you include at least 1-2 resources. I will leave you with the choice of organization you wish to choose. Also, APA format please.
Due by Saturday 4/13/213 @ 6pm PST.
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