Choose an e-commerce website (not discussed in the textbook, lecture, or live section) to assess in terms of the following eight unique features of e-commerce technology as referenced in Table 1.2, Chapter 1 and seen below. Your responses for the following points should total a minimum of 750 words.
- In your opinion, which feature(s) does the site implement well? Which feature(s) does the site implement poorly? Explain your answer.
- Prepare a short memo to the president of the company you have chosen that details your findings and any suggestions for improvement you may have.
|
Ubiquity |
Internet / web technology is available everywhere at anytime |
|
Global Reach |
The technology reaches across national boundaries |
|
Universal Standards |
One set of technology standards: Internet standards |
|
Richness |
Videos, audio, and text messages are possible |
|
Interactivity |
Technology works through interaction with user |
|
Information Density |
Technology reduces information costs and raises quickly |
|
Personalization / Customization |
Technology allows personalized messages to be delivered |
|
Social Technology |
User content generation and social networks |
- Format your paper using West Writing Style Handbook guidelines.
- Include a minimum of three sources, which may consist of readings from the University Library, your texts, and other selections.
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