discussion areas will be provided to facilitate interaction among members. students will develop a marketing plan for a small business (either real or fictional). each student will submit a brief introduction (1-2 pages) for their chosen business for instructor approval. The introduction is worth 20 points. The final marketing plan, and should include the following sections:
1. Cover Page
2. Executive Summary
3. Target Customers
4. Unique Selling Proposition
5. Pricing and Positioning Strategy
6. Distribution Strategy
7. Promotions Strategy
8. Contingency Plans
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