1. Table 10.1, addressing Maslow’s Hierarchy of Needs is one of the most important concept we can understand as marketers. Many times, in the class, students will pass judgment on the decisions of others. Always remember, something you may not see as a need, may be a real need for another consumer or segment. This is a great place to discuss how different brands of the same product or service may fall in different categories.
What is meant by a motive hierarchy? How does Maslow’s hierarchy of needs function? (100 words) (Hawkins & Mothersbaugh, 2016, p. 355)
2, Consider key changes in consumer behavior, motivations, and emotions associated with the COVID-19 virus’ impact on our daily habits.Consider how businesses have to adapt. Consider how this might boost Amazon’s business because online retailers can’t compete when consumers are basically locked down!
Can you think of other businesses that will prosper in this environment and why? (100 words)
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