Answer three questions about marketing language.
like this
Find a brand that uses Out-of-Home (OOH) advertising.
Provide a website link to an OOH ad (ensure that it takes me directly to the ad and not a page of many ads)
Website link:
Describe the ad: (3 points)
What type of OOH ad is it e.g., Transit, billboard
Describe the ad in 3 sentences
Describe the target for the ad (create a vivid image in my mind of the target audience)
Demographics
Psychographics
Geographics
Will it get attention? Why/why not?
Does it communicate the core message in a convincing way? How and why?
From the target’s perspective, was this an effective ad? (2 points)
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