Apply the five stages in the decision process to your selection of a destination for your next vacation. Discuss when the family can be a strong influence on buying behavior regarding the choice of restaurants. An advertising agency president says, “Perception is reality.” What does he mean by this? How is perception important to marketers?

Answer –

When we go to any place during vacations. Then we will follow following 5 stages for planning our vacations

1 Firstly we will make a list of our favourite places and plan for visiting which favourite place?

2 We will decide about the no of person and budget for our vacation and then we will decide about our vacation.

3 We will make research about the hotels and restaurants. Where we are planning to move

4 Confirm our order and deals regarding booking of tickets and hotels by comparing the money from various sources.

5 and lastly we will go to the place that is selected by us

In this way we will make planning about our vacation.

Yes perception is reality as discussed above family believe that behaviour is more important in selecting a restaurant so this is the perception of family. We believe on perception when we don’t know anything about any product so perception is an important for marketers

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