Analytics are play a significant role in the world of sports business. From the selection of players to the way teams market to fans and the way concessions are sold, nearly every facet of sports relies on data analytics to generate revenue and create a positive return on investment for teams, organizations, and brands. For this assignment, you will research how a specific team, organization, or brand uses data analytics as part of the marketing process. In a 750-1,000 word paper, summarize the data collection techniques used and how that data collection has contributed to the team, organization, or brand’s marketing strategy. Provide examples of specific marketing decisions the team, organization, or brand has made based on what they learned from analyzing available data. Include discussion of how the target audience reacted to these marketing strategies and the challenges of measuring the costs and return on investment associated with data analytics. Finally, share your opinion about the marketing strategies that were employed based on the available data analytics, and discuss whether or not you believe similar data driven marketing strategies could be applied across the sports business landscape. Cite at least two outside resources in your paper. Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

Data analytics is the process of using qualitative and quantitative techniques to make the raw data into useful information to get actionable insights for decision making. It is widely used in all fields of business.

Sports business analytics used in various decision making regards to the ticket pricing, fan engagement, sponsorship valuation, digital marketing. Sports data analytics helps to improve the fan with social media, evaluate players for performance, team member selection.

Chicago black hawks professional ice hockey players based in Chicago. They have hired management team to work on analytics. This greatly helped them to win Stanley cup 3 of the past six seasons. With the help of analytic based decision making they were able to find players who are undervalued by others but fit in Blackhawks kind of play. Linking the use of technology and advanced analytics has helped them to evaluate player performance and efficiency in certain areas of play.

In India, cricket has the maximum fan following. To tap this sports analytics company like Formcept gives its fan with visually appealing data and stats guru video. This video gives the bets bowlers overlaid ,worrying strikes, performance of Indian captain v/s overseas captain with commentary etc .Likewise company like sports insight , has analytics software gives detail statistics and video to anyalise players on all aspects of the game, batting, bowling partnership etc .These companies have leading sports academy, sports franchisee , cricket board etc as their client.

Definitely data analytics in sports is helping the players for increased performance and fans are having a great time with the visuals performance data of their favorite player.

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A company is conducting a feasibility study into a flexible production system for tennis shoes. The shoes the line must produce are constructed in an 11-step fashion as described in Table 2. The line of shoe is an international best seller with a required output per day of 4000 shoes. Based on two 8-hour shifts (so 16 hours of total available production time), (a) determine the takt time, (b) determine the theoretical minimum number of workstations, (c) assign tasks to the individual workstations using the ‘largest eligible task’ rule, and (d) determine the efficiency delay of the proposed line. TASK TIME (SEC) PREDECESSOR(S) A 12 None B 14 A C 7 A D 5 B,C E 3 D F 2 None G 1 F H 8 E,G I 13 H J 4 I K 10 J Marci spends 15 hours researching and writing a 20-page report for her philosophy class. Jack brags that he has a “streamlined” process for performing the researching and writing. Jack takes just 8 hours to research and write the paper, but his report is only 15 pages long. Calculate Marci and Jack’s productivity. What is the output? What is the input? What are the limitations of using productivity measures to evaluate Marci’s and Jack’s performance? What other performance measures might the instructor use? Smarmy Sales, Inc. (SSI) sells herbal remedies through its website and through phone reps. Over the past six years, SSI has started to depend more and more on its website to generate sales. The figures below show total sales, phone rep costs, and website costs for the past six years: YEAR TOTAL SALES PHONE REP COSTS WEB SITE COSTS 2012 $4,790,000 $200,000 $50,000 2013 $5,750,000 $210,000 $65,000 2014 $6,900,000 $221,000 $85,000 2015 $8,280,000 $230,000 $110,000 2016 $9,930,000 $245,000 $145,000 2017 $11,920,000 $255,000 $190,000 Calculate productivity for the phone reps for each of the past six years. Interpret the results. Calculate the productivity for the website for each of the past six years. Interpret the results. Calculate a multifactor productivity score for each year, where the “input” is the total amount spend on both the phone reps and the website. Interpret the results. Why might this be a better measure than the ones calculated in parts a and b?

(1)

(a)

4000 shoes are to be produced in 16 hours. So,

Takt time = 16 x 60 x 60 / 4000 = 14.4 sec

(b)

Theoritical total number of wrokstations = Total flowtime / takt time

Total flowtime = 12+14+7+5+3+2+1+8+13+4+10 = 79 sec

So, theoritical minimum number of workstations = 79 / 14.4 = 5.49 (or, 6)

(c)

Station tasks Time (seconds) Time left (seconds) Ready tasks Station Station
A,F cycle time idle time
1 A 12 2.4 F,B,C 14 0.4
F 2 0.4 B,C,G
2 B 14 0.4 C,G 14 0.4
3 C 7 7.4 G,D 13 1.4
D 5 2.4 G,E
G 1 1.4 E
4 E 3 11.4 H 11 3.4
H 8 3.4 I
5 I 13 1.4 J 13 1.4
6 J 4 10.4 K 14 0.4
K 10 0.4
Totals 79 7.4
(d)

Efficiency delay = Total idle time / (No. of stations x overall cycle time) = 7.4 / (6 x 14.4) = 8.56%

 

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An important element in carrying out a feasibility study is determining the criteria by which to judge each option. Choose ONE of the following topics and list five necessary criteria and five desirable criteria you might apply in assessing the options. buying a smartphone selecting a major choosing a company to work for buying a car choosing a place to live while you attend college choosing a vacation destination buying a televsion choosing a daycare for your toddler buying a computer selecting a pet

BUYING A SMARTPHONE

today, smartphones have become an integral part of our life. we use them for several reasons such as communication, internet browsing, taking pictures, saving documents on the cloud etc. it becomes the necessity of our life. today it is not quite easy to decide that which smartphone to pick because there is wide variety of smartphones are available in the market. it is very tough to decide that which phone should be purchase by us which suits our needs best.

FIVE NECESSARY CRITERIA IN BUYING A PHONE

1. First necessary criteria is choosing that cell phone company which have coverage in my city

2. Second necessary criteria is my budget to purchase the cell phones and the funds which i should have to pay the monthly bills or expenses of using phone.

3. Third necessary criteria is the selection or having the place for the charging of phone.

4 Fourth necessary criteria is to gain knowledge about how to use the phone or processing procedure of using phone before purchasing.

5. Five necessary criteria is to make sure that the usefulness of phone outweighs the cost.

FIVE DESIRABLE CRITERIA IN BUYING PHONE

1. First desirable criteria is the choice of cell phone colour, display, screen size and build material i.e. metal or plastic

2. Second desirable criteria is the selection of operating system such as android, IOS, window phone.

3. Third desirable criteria is the specification of camera such as camera aperture, pixel size, auto focus, ISO levels etc.

4. Fourth desirable criteria is battery, memory and the games included with the cell phone.

5. Fifth desirable criteria is to gain information about security features and wireless technologies provided by the phone.

 

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A company is conducting a feasibility study into a flexible production system for tennis shoes. The shoes the line must produce are constructed in an 11-step fashion as described in Table 2. The line of shoe is an international best seller with a required output per day of 4000 shoes. Based on two 8-hour shifts (so 16 hours of total available production time), (a) determine the takt time, (b) determine the theoretical minimum number of workstations, (c) assign tasks to the individual workstations using the ‘largest eligible task’ rule, and (d) determine the efficiency delay of the proposed line. TASK TIME (SEC) PREDECESSOR(S) A 12 None B 14 A C 7 A D 5 B,C E 3 D F 2 None G 1 F H 8 E,G I 13 H J 4 I K 10 J Marci spends 15 hours researching and writing a 20-page report for her philosophy class. Jack brags that he has a “streamlined” process for performing the researching and writing. Jack takes just 8 hours to research and write the paper, but his report is only 15 pages long. Calculate Marci and Jack’s productivity. What is the output? What is the input? What are the limitations of using productivity measures to evaluate Marci’s and Jack’s performance? What other performance measures might the instructor use? Smarmy Sales, Inc. (SSI) sells herbal remedies through its website and through phone reps. Over the past six years, SSI has started to depend more and more on its website to generate sales. The figures below show total sales, phone rep costs, and website costs for the past six years: YEAR TOTAL SALES PHONE REP COSTS WEB SITE COSTS 2012 $4,790,000 $200,000 $50,000 2013 $5,750,000 $210,000 $65,000 2014 $6,900,000 $221,000 $85,000 2015 $8,280,000 $230,000 $110,000 2016 $9,930,000 $245,000 $145,000 2017 $11,920,000 $255,000 $190,000 Calculate productivity for the phone reps for each of the past six years. Interpret the results. Calculate the productivity for the website for each of the past six years. Interpret the results. Calculate a multifactor productivity score for each year, where the “input” is the total amount spend on both the phone reps and the website. Interpret the results. Why might this be a better measure than the ones calculated in parts a and b?

(1)

(a)

4000 shoes are to be produced in 16 hours. So,

Takt time = 16 x 60 x 60 / 4000 = 14.4 sec

(b)

Theoritical total number of wrokstations = Total flowtime / takt time

Total flowtime = 12+14+7+5+3+2+1+8+13+4+10 = 79 sec

So, theoritical minimum number of workstations = 79 / 14.4 = 5.49 (or, 6)

(c)

Station tasks Time (seconds) Time left (seconds) Ready tasks Station Station
A,F cycle time idle time
1 A 12 2.4 F,B,C 14 0.4
F 2 0.4 B,C,G
2 B 14 0.4 C,G 14 0.4
3 C 7 7.4 G,D 13 1.4
D 5 2.4 G,E
G 1 1.4 E
4 E 3 11.4 H 11 3.4
H 8 3.4 I
5 I 13 1.4 J 13 1.4
6 J 4 10.4 K 14 0.4
K 10 0.4
Totals 79 7.4
(d)

Efficiency delay = Total idle time / (No. of stations x overall cycle time) = 7.4 / (6 x 14.4) = 8.56%

 

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1.For decades organizations have experienced increased workplace diversity. We have understood diversity most often in terms of race, color, religion, ethnicity, age, gender and disability. Our focus for this discussion is “Thought Diversity”. What is thought diversity? Is it important to organizational success? As a manager how would you facilitate the emergence of diverse intelligence at all levels of your organization? Please be specific. Support your view with at least two references. 2.Suppose that you are a senior manager in a unionized organization. How might you use Porter’s Five Forces Model to collaborate and be more transparent with your union leadership regarding changing global forces that are impacting the company? Create a specific example. Use a minimum of one reference to support your response.

1. Thought diversity is the inclusion of individuals who are diverse in their thought process, viewpoint, style of thinking and approach of solving a problem. Thought diversity leads to inclusion of a variety of ideas and approaches that may boost problem solving through creative thinking and innovation.

As a manager the most effective ideas to promote and nurture the diversity of thought are listed below.

a. Hiring the people with diversity.

b. Encouraging the emergence if different viewpoints.

c. Encourage dialogue within and between teams to fecilitate exchange of ideas.

d. Inclusion of variety of thoughts in decision making.

Ref:

https://www.forbes.com/sites/glennllopis/2016/08/22/9-signs-that-your-organization-lacks-diversity-of-thought/#5334ebf95878

https://www.businessinsider.in/Why-Thought-Diversity-Is-The-Future-Of-The-Workplace/articleshow/23169224.cms

2. The union leadership should be brought into discussion about the challenges posed by the global forces and a collaborative strategy should be formed with greater inclusion of union in the critical thinking and decision making process to be more competitive and be able to combat the external forces more effectively for long term sustainability. The Porter’s five forces may be utilized for collaboration in following way.

a. Threat fo new entrants – Being more cost effective, productive and quality conscious will help the organization to tackle the new players effectively with established value in minds of customers.

b. Threat of substitutes – Being innovative, collaborative and enterprising at the organizational level will help to adapt to changes in the business environment, making the organization adjust to any new situation efforlessly while keeping an eye on the changes to meet the demands of future.

c. Industry rivalry – To score over the industry rivals by integrating all functions of organization and unification of approach, leading to higher productivity.

d. Bargaining power of buyers – Collaborative approach for creating value for the cutomers by offering them right products at the right price and time / place. Create innovative products to exceed the customers’ expectations so switching to the competitors is difficult.

e. Bargaining power of suppliers – Using employee solidarity as a tool to create integrated channels of supply and distribution to avoid disruption by supply varitions.

 

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Major Contracting has always been one of your biggest accounts – until last year. A downturn in the local economy slowed both construction and renovation projects. As a result, Major Contracting reorganized its management team, including hiring a new CFO. The result? The company has been slow paying its bills for the past six months. As is customary, your company hired a collection agency to obtain late payments. The agency is now threatening to create credit-rating problems for your account if it doesn’t pay within a week. You receive a call from your contact at Major, a friend of 15 years, pleading with you to intercede on his behalf and promising to be back on track with bill payments. He tells you that Major has bid on a few big projects that should get it back on track financially within the month. You are now in an awkward position. You know that not all of the projects are firm, so Major may not be able to settle its debt in a month. You want to help your friend, but you also realize that you have a responsibility to your company and yourself – your compensation is based in part on the profitability of your territory. On the other hand, you do not want to risk losing the account and the sales that would come from these projects if they come through. Do you try to get Major the month it needs to get back on its feet? Do you claim it is out of your hands, which to some degree it is? Is there a better solution?

In this situation, I would like to firstly tell my contact at major clearly that, the final action is not completely in my hand, and all I can do is put his case convincingly in front of the decision makers, and do so. If we look beyond personal relations and benefits, losing a business partner of 15 years based on their late payment of 6 months. Also, since the company representative is promising to clear late payment within a month, it won’t be ethically wrong to extend their credit. Not to forget here that if the new projects do turn put as Major Contracting is working towards, it will boost our business also in times of slow economy. Hence, it is a risk that we should take, and extend the time period of payment for Major Contracting, making sure that they are aware of this being the last action towards their support, and the company will resort to its standard measures of they fail to pay their dues yet again.

 

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Develop a two- to three-page paper in response to the following questions. Conduct any necessary research outside of the textbook. Include at least two sources outside the textbook and make sure to cite your sources using the APA format. Are supervisors in a no-win situation in an organization? What is truly the supervisor’s role: key person, person in the middle, or just another worker? What elements are necessary to be a successful as a supervisor?

The administrator’s general part is to impart hierarchical necessities, supervise workers’ execution, give direction, bolster, distinguish improvement needs, what’s more, and deal with the complementary connection amongst staff and the association so that each is fruitful. The chief’s general part is to impart hierarchical necessities, administer representatives’ execution, give direction, bolster, distinguish improvement needs, and deal with the complementary connection amongst staff and the association so each is fruitful.

The 10 primary characteristics required are:

1. Incredible relational abilities: As an administrator one must convey plainly and effectively to maintain a strategic distance from false impressions and disappointments. While getting data from a subordinate, she ought to make sure to get it effectively – There is no damage in inquiring as to whether essential.

2. Adjust to the progressions: World is changing at a quick pace. The proficient directors should stay aware of it. Don’t simply aimlessly take after the well established standards and principles. Thoroughly consider of the crate if required. Change in accordance with the necessities of the association.

3. Esteem the representatives: The general population are any chief’s genuine resource. They are ones maintaining the business and the work. A decent director comprehends their value and treats them as needs be.

4. A coacher/guide: Share your experience. A decent supervisors offers her astuteness, learning and involvement with the representatives. She causes them perform better. This likewise reinforces the bond and the trust between them.

5. Taught: If a manager is restrained then just would she be able to anticipate that the general population will be so. The supervisor is an illustration – Come on time, meet the courses of events, set a behavioural code if essential.

6. Criticism/motivating forces: Promotions, input, raises and awards ought to be showered on the meriting individuals.

7. Be an illustration: Be hands on – Do not simply dependably assign. Now and again the supervisor should go up against ventures as well. She may have a go at getting something less appealing or uninteresting and finish it brilliantly. This sets a case to the entire group about taking up challenges and about how any function is essential.

8. Be agreeable: The workers ought not dither in moving toward the supervisors with their worries and issues. A productive manager will ensure that there is sufficient trust and receptiveness amongst her and the representatives for the last to go to her with their grievances.

9. Be thoughtful: People are not simply workers. They have families, companions and an existence past work. Unless there is something earnest, don’t influence them to work past the typical hours. Give them a chance to have their ends of the week and get-aways. Be down to earth when setting the courses of events. This all will thusly enhance the effectiveness and the efficiency of the representatives.

10. Positive state of mind: Be pleasant. Wish representatives great mornings and be liberal in expressing gratitude toward them. Ask after about their families now and again.

Reprimand valuably: When botches happen a decent supervisors tries and comprehends the purposes for the accident. She condemns or surveys the worker in extent to the mix-up. Furthermore, it is constantly better to not to shout or chasten before the others. Give valuable input; demonstrate to them the correct method to get things done.

http://samples.jbpub.com/9781449688851/Chapter1.pdf

file:///C:/Users/vishal/Downloads/Chapter_1.pdf

 

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What does it mean to define the “what” of your visualization? (Select all that apply) Defining what data will and will not be included Defining what the audience will do with the information Defining what software the audience will use to view the information Defining what type of audience (boss or committee) will view the information

Ans: Defining what data will and will not be included

Reason: What of Visualization is related to data that will be displayed. Audience are “Who” of visualization which will use the information. The software is the medium to display the data

 

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Read “8 Ways Analytics Are Changing Pro Sports,” and “Innovations in Sports Analytics: Marketing & In-Game Experiences” from the Topic Materials. Which of the analytics strategies profiled in the articles do you believe will have the most influence on the sports industry? Discuss how this analytics strategy impacts the sports marketing landscape? http://www.cio.com/article/2902297/data-analytics/8-ways-analytics-are-changing-pro-sports.html#slide2 http://www.fangraphs.com/blogs/innovations-in-sports-analytics-marketing-in-game-experiences/

Which of the analytics strategies profiled in the articles do you believe will have the most influence on the sports industry?

Building a better team is the most important strategy that can have a significant impact on the sports industry. This is true because when the management is trying a build a good team, they will face issues identifying the right talent. So they can make use of the analytics to identify the right players based on their current performance and also based on their historic performance data available. This can provide the team management an insight into what goes well for their team and how well they can balance the need for different expertise required to build their team. All the major teams in various sports are already relying on analytics to make smarter decisions and investment in players.

Discuss how this analytics strategy impacts the sports marketing landscape?

Turning Customers Into Fans: Using analytics the team can analyze the behavior of the customers and also in providing the required content to turn them into fans of a particular club or a team. Various channels in social media play an important role in this and help the companies in reaching their customers at the right time and the right place.

Justifying A Significant Price Increase: The companies can give a real-time analysis of the demand for the tickets of a particular match in the market. So that the fans cannot question the increase in the ticket price. This introduces the transparency in the system and also allows the customers to know what is happening in the market. The company doesn’t have to hide anything and concentrate on creating a strong relationship with the customers.

Using Analytics To Define The Ticketing Experience: The customers will get an opportunity to know where they should buy the ticket and which seat to choose. During their booking, they also get additional offers so that they can choose what is best for them. All these are possible because the companies can understand the customers better and make the booking experience a customized one.

The Tech Revolution Coming To A Stadium Near You: The team can help the customers to get engaged in fun activities when they visit the stadium to watch the match. Using analytics and social media the team can ask their fans to involve in competitions and organize virtual games. This improves the involvement of the fans and also helps them in experiencing the game in a virtual platform.

 

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A particular brand of​ women’s jeans is available in seven different​ sizes, four different​ colors, and two different styles. How many different jeans does the store manager need to order to have one pair of each​ type?

Total number of possible types of Jeans in trms of size/ color /style

= 7 ( types of sizes) x 4 ( tyoes of colors ) x 2 ( types of style )

= 56 types

Thus store manager need to order 56 types to have 1 type of each variety

Therefore number of jeans store manager needs to order to have one pair ( 2 numbers ) of each type = 56 x 2 = 112

Therefore, store manager need to order 112 number of Jeans

 

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