Read “Case 12: Chipotle Mexican Grill’s Strategy in 2018: Will the New CEO Be Able to Rebuild Customer Trust and Revive Sales Growth?” in your Connect textbook.
Link to copy of case 12:
https://drive.google.com/drive/folders/1hh0RJE6C_p86LS96slbUf_rO7ETs7SLZ?usp=sharing
Write a 700-word (total) response in a Microsoft Word document that addresses the following questions:
- What factors contributed to the loss of confidence in the Chipotle brand?
- Do the actions taken to date present a strategy that would improve consumer trust? Why or why not?
- Consider Chipotle’s competitors. How does Chipotle’s internal environment compare to the internal environment of one of Chipotle’s competitors? Based on this analysis, what is the probability that the strategic moves implemented by Chipotle would lead to a sustainable competitive advantage? Explain.
- What additional recommendations would you make for Chipotle to gain consumer trust and reclaim a leadership role in the fast food industry? Provide justification for your response.
- Based on the information presented in this case study, what kind of business strategy would you suggest to help Chipotle achieve a competitive advantage?
Format your document following APA guidelines.
Include a minimum of two (2) academic-based references in your report.
Submit your assignment.
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- Center for Writing Excellence
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