Strategy in Action at Panera Bread
The importance of formal planning in organizations has grown dramatically. Companies have found that they can achieve competitive advantage through the formal six-step strategic planning process. Answer questions about how Ron Shaich and Panera Bread use this strategic process.
Planning is not an informal or haphazard response to a crisis; it is a purposeful effort that is directed and controlled by managers and often draws on the knowledge and experience of employees throughout the organization. Because planning is an important management function, managers at all three levels use it. To be fully effective, the organization’s strategic, tactical, and operational goals and plans must be aligned. The strategic management process has six major components, beginning with the establishment of the mission, vision, and goals of the company and ending with strategic control.
Click the ► button to watch the video. Then, answer the questions that follow.
The narrator describes how someone creates the mission while someone else identifies the steps that make the mission happen. The steps are known as what?
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strategic vision
strategy stepping
strategic mapping
strategic controls
strategy implementation
At Panera, the video just described how the top management, middle management, and frontline staff all execute the same strategy. The managers are performing which of the following?
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strategic visioning
strategic planning
misalignment
mission
alignment
What type of planning is Ron Shaich responsible for?
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strategic planning
consumer planning
tactical planning
vendor planning
operational planning
The video just identified Kelly Goodwin as a general (frontline) manager. She most likely is focused on which of the following types of planning?
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strategic
supply chain
tactical
operational
Ron Shaich visits the stores frequently, as we’ve just seen. Kelly Goodwin, a store manager, just described how she’s seen him in the store as well. These store visits are a type of
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decision-making strategy.
functional strategy.
differentiation strategy.
strategic control.
micromanagement.
Ron Shaich is describing how he and his team evaluated their different businesses and sold off some of them. According to the BCG matrix, which portfolio category should be analyzed for possible sale?
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cash cows
question marks
stars
dogs
BCGs
What is it called when Ron and his team look over sales figures across all businesses?
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strategic implementation
corporate strategy
strategic control
differentiation strategy
establishment of goals
While Panera’s core business revolves around fresh bread, the style of the locations suggests there is substantial revenue in selling
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salads.
None of these answer choices
donuts.
coffee and related drinks.
Ron Shaich talks about the importance of doing a SWOT analysis. A SWOT analysis helps managers
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move into new markets.
develop their core competencies.
obtain their goals and objectives.
identify the primary and secondary strategic issues their organization faces.
benchmark their organization against other industries.
Julie is a middle manager. Which type of planning is she most likely focused on?
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strategic
operational
tactical
supply chain
competitor
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