business essay 2 pages

(Please follow the instruction as directed)

(Great English is a must)

Requirement: I require a 2-3 research paper which follows the next instructions. Choose one of the companies whose leader has been chosen “Businessperson of the Year” in 2019 by Fortune Magazine (Link:

In your research paper discuss their business value and potential. Address these three (3) areas:

a) Analyze and discuss their business model (business model canvas)

b) Analyze and discuss their current competitive position (SWOT)

c) Assess their competitive position looking forward (your assessment and perspective from your analysis)

Additional Information

a) Use the business model canvas (week 2) to analyze the company’s business, and use your analysis to explain how this company creates value and for whom. Be sure to include the canvas analysis in your submission.

b) Conduct a SWOT analysis for the company, and use your analysis to describe the company’s strategic/competitive position. Be sure to include the SWOT analysis in your submission.

c) Imagine that you are the CEO of the company and you are thinking about competitive strategy for the next 5 years. What changes do you anticipate, if any, in the company business model and competitive position? Explain your answer.

Quality, clarity and conciseness of writing , plus thoroughness and thoughtfulness:

(I am attaching the request in a word file in case you want to see it)

*** The work will be checked for plagiarism through Turnitin by the professor. It is essential for everything to be free of plagiarism otherwise sanctions will be imposed***


Thank you for your help

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