CASE: JOHNSON AND JOHNSON

Case: Johnson and Johnson

Provide an answer (min. 400 words, max 500 words) to the following questions:

1. What are the core competencies of J&J?

2. How would you characterize the organizational structure of J&J? Is decision making centralized? 3. How does J&J create value through diversification? (Economies of scope, market power, corporate parenting, corporate structuring?)

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