cause marketing discussion

Cause Marketing

Discussion questions:

Watch the videos on cause related marketing and answer the following questions specific to YOUR MILLION DOLLAR IDEA from week six.

https://www.lynda.com/Marketing-tutorials/What-cause-marketing/656808/719542-4.html

https://www.linkedin.com/learning/cmo-foundations-marketing-for-social-change/why-cause-marketing-is-important?u=57878161

Question one

• Let’s create a cause marketing campaign for your million-dollar idea from week six. First, determine the specific cause that you plan to support and explain why/how this cause aligns with your brand.

Question two

• Second, select the specific charity organization that supports the cause you referenced in the first question. Provide the rationale for this specific charity.

Question three

How will you structure this campaign to achieve your results? In other words, how will your customer become involved with your brand and the charity to support this cause.

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