CISCO
Background Information
Cisco is a business leader in the provision of networking services. It offers internet solutions to individuals, corporates and countries to enable them to access information easily. The idea of these services was borrowed from a couple, Leonard Bosack and Sandy Lerner who wanted to link their computer systems together. Through their innovation, they formed a multi-protocol router and this opened a potential for the world to link its computer networks together just like the telephone networks. A group of scientists from Stanford University founded Cisco in 1984 and have innoivated and developed routers and switches, storage networking, wireless LAN among others to form a wide range of products and service. They began competing in the Local Area Networks and today they have advanced to become a global leader internet and intranet services (Graduate School of Business Stanford University, 2000). The following is an analysis of this company and the contributing factors towards its excellent performance in business.
An Analysis of Cisco
The company’s mission statement is “to always communicate with transparency and Integrity”. The vision is “to be the Best in Class for Cisco’s Investors and Analysts and to be the Strategic Partners for Management”. The company core values are corporate citizenship and a dedicated customer focus. It has endeavored to help the communities to prosper by meeting the needs of the society. As part of its corporate social responsibility, the company has established Cisco Networking Academies in more than 128 countries. This also includes programs to promote environment conservation and charity. Students are taught on designing, building and maintaining computer networks (Cisco Systems, 2012).
The modern customer requires a value added product or service thus the company focuses on technical expertise to promote customer satisfaction. Customers delight in the superior products provided with a warranty range of between one year and limited lifetimes. It also offers financing and leasing opportunities to its customers and partners to give them the ability to acquire new technologies or update the existing ones through programs that are flexible and easy to use (Cisco Systems, 2003). Cisco’s corporate strategy during the expansion phase was based on customer focus in which the company sought to exceed the customer’s expectations. It worked closely with Enterprises, service providers and small and medium businesses to grow its markets. Through the specialized services the cisco brand has been established to become a recognized name in networking. Customers have a perceived value that this brand offers products that are secure, of a quality that is reliable and of high performance (Graduate School of Business Stanford University, 2000).
Employees’ satisfaction is high since the company supports its employees to ensure that they are comfortable while working both inside and outside the job environment. For instance, the employees at the child bearing age do not have to worry about leaving their young kids at home. They have been provided with an onsite day care and also a flexible schedule which allows them to work from home at least 2 days in a week. Their health is also minded by the provision of a pharmacy and free consultation services where minor ailments can be fixed. The working experience is great, the company has a talented work force with a learning culture, and younger employees are trained by the senor ones to improve on their competence (Glass door, 2007).
Conclusion
Cisco specialized on building a brand to become a market leader in networking products and services. Through its employees, the company has identified its market needs and has provided more than the customers expect. It has the potential to grow continuously since skills and expertise are passed down from the senior employees to the junior ones. It has added value to the society by improving communication through its products and also in the general welfare through CSR projects. Cisco creates a positive impact in the society.
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