Given the case presented herein, discuss how Coca-Cola Enterprises did accelerate Executive Communication.
To accelerate executive communication. Coca-cola took the help of Cisco(IBSG) who arrange the IT systems for a C change to integrate into a three-way process of facilitating the process of communication which was audios, live broadcasts, and same message through emails etc.
The Ceo Mr. Brock through these new channels of communication conveyed the following:
Strategy and road map of the entire organization was conveyed through an internal communication process created by CISCO.
Personal touch with the team leaders and who would channel same message to the teams stationed worldwide.
Establishing a communication process where same message and strategy was shared across the system through video conferencing and emails.
How did it impact the operations of the company?
The Impact of the integrated communication channel and a clear strategy gave a very positive response.
It was felt by the entire team members that the CEO cared about their welfare.
The leadership team was clear about their goals and the roadmap of the company. The senior leadership team conveyed the same to their downline teams. The unified approach and strategy were established.
The IT systems were closely integrated to monitor the channels of communication.
The language and vocabulary across the organization became one.
What did you discover and what did you learn as an Executive Communication student?
As an executive Communication student I learn the following:
Importance of technology in integrating and increasing communication
Efficient use of technology to integrate the organizational goals
Right use of channels of communication created efficient communication, derived the goal of getting all team members on the same page.
The various channels of communication used to convey the same message in three-pronged strategy that is conveying the company goals, getting a personalized feeling and motivating the team across the globe.
Further it shows how technology can move at a fast pace if rightly used to improve effective communication