Communication Strategy (Power Point Presentation)
Present an Integrated Marketing Communications (IMC) strategy, a pricing objective, and a pricing strategy to the board of directors. Communicate to Chick-Fil-A’s market segment the key benefits that make the organization distinct from the competitors. In addition, announce the improvements in the delivery of the services by the company. Justify an Integrated Marketing Communications (IMC) strategy that includes the following:
Advertisement (6 slides)
Propose an advertisement featuring the new (improved) services and containing the following elements:
- A headline
- A subheadline
- A brand–positioning statement
- An artwork
- A layout
- Justify traditional and nontraditional channels to carry the advertisement.
In the notes section, justify your channel selection. Use research to support your work.
Pricing (2 slides)
- Justify both a pricing objective and a pricing strategy for the company on the basis of the information gathered from the case study, an understanding of the competition, and the likely attitude of current customers.
- Conclude with a statement positioning the brand around the new service delivery.
In the notes section, justify why the organization should adopt the pricing objective and follow your pricing strategy, using appropriate examples, research, and reasoning.
Conclusion (1 slide)
In the notes section, defend the statement. Support your work with research.
On a separate slide, reference all sources using APA format.
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