For your assignment this week, you will be researching three organizations in the same industry. Choose carefully–based on your analysis, one of these organizations will be the company you create a business plan for. Examples may be: Airlines (Southwest, American, Spirit); Cell phone providers (AT&T, Verizon, T-Mobile), Car companies (Tesla, Ford, BMW), etc. Itâ€™s strongly recommended that you select publicly traded companies, as you will be more likely to find adequate information available for your research.
This is a TWO-PART ASSIGNMENT.
Once youâ€™ve selected your industry, youâ€™ll step into the role of Marketing Manager and conduct a competitor analysis based on this weekâ€™s readings. For this section, youâ€™re writing for the Executive Team at your organization, so professional, concise, business-style writing is required for your competitor comparison.
Youâ€™ll need to create an easy-to-read comparison in a grid format that provides a clear overview of as many of the following categories as possible for EACH company: Types of products/services offered; Current market share–and whether it is increasing or decreasing; Unique Selling Proposition; geographical areas covered; Pricing structure; Customer ratings for products or services; Employee ratings; customer review reviews; total sales volume
Review the research youâ€™ve done, and in a short, 1 page essay, analyze the strengths and weaknesses of the organizations youâ€™ve selected. Which organization is the strongest? For which would you most like to become Chief Marketing Officer and why? This section should be written in APA format, supported by references.