Identify Consumer Behavior Issues of 3 Athletic Wear Brands
You should identify the specific consumer behavior issues that are relevant to the marketing problem you have identified(Below). It is important to be quite specific in your problem definition. E.g. are the issues cognitive decision-making issues, issues related to consumer attitudes, or to perceptions.
For Example:
Industry Analysis: top brands + why
Different shopping habits between men and women for athleticwear
Consumer demographics of athletic wear – for top 3 brands listed in part #1
Problems with branding they’ve encountered in the past
Steps the brands have taken to balance out the inequality
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Sample Solution
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