Assess your product/service in terms of price elasticity of demand:
Is it elastic or inelastic?
Support your answer with a clear rationale
Describe the consumer’s emotional experience when using your product/service:
What emotion does this product/service elicit from its users?
What recommendations do you have for evaluating and improving its emotional impact?
In the article The Last Mile, Soman argues leaders do not focus enough on where consumer decisions actually get made:
What does the customer experience look like?
What recommendations do you have for evaluating and improving the customer experience?
Sample Solution
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