Crosswell International and Brazil

1. Write a summary of the background information for the Crosswell International and Brazil case? This provides a brief
   overview for the reader and clearly highlights the main issues in the case.
2. How important is Leonardo Sousa, the president of Material Hospitilar, a distributor of health care products
   throughout Brazil, to Crosswell’s success in Brazil? Should Crosswell have doubts regarding Sousa’s ability to fulfill his
   obligations?
3. Identify three strategies to Crosswell International to penetrate the Brazilian market?

Sample Solution

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