1. Discuss how an internal culture within a buying center could work against rational, quantifiable decision making but results in satisfying decision outcomes. Provide an example.
How can a company mission statement be made to provide motivation and guidance for a company, rather than just giving lip service to a set of unrealistic values and goals?
Provide an example of a company that accomplishes this and why does it work?
To what extent are entrepreneurial marketing and the strategic management process consistent?
Explain in detail.