Discuss how your selected healthcare system can legally market their services and products (e.g. federal requirements, state mandates, etc.)
In this unit, you will become the marketing expert of a select healthcare system. By the end
of this unit, you will be able to proficiently elaborate how healthcare marketing principles
and theories can maximize effectiveness of a specific healthcare system.
To begin, select one (1) of the following healthcare systems that you would like to explore
for this unit:
Acute care
Ambulatory care
Assisted living
Continuing care retirement community
Critical access hospital
Dialysis care
Home health care
Hospice care
Long-term care
Memory care
Palliative care
Pediatric care
Primary care
Short-term care (e.g. post-surgery therapy)
Surgical care
Veterans Administration
Other (requires approval from instructor)
The healthcare system that you selected will be the foundation for your unit 2 assignment.
Discuss how your selected healthcare system can legally market their services and
products (e.g. federal requirements, state mandates, etc.)
Defend three (3) marketing principles and/or theories that you believe are most
promising for your healthcare system
Research a real-life healthcare system that matches the system you selected and
synthesize the success of its marketing efforts
Report your findings by using the methods below:
○ 4-5 page fact sheet for the general community.
Reference: https://data.medicare.gov/
Assignment 2
Instructions:
In this unit, you will become the investigator of three (3) healthcare systems and predict
which one has the most promising marketing potential. By the end of this unit, you will be
able to proficiently discuss how the 5 P’s of marketing and research-supported assessment
strategies impact the marketing potential of a healthcare system.
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