- Read the article titled “Breaking Down the Ansoff Matrix”, located at http://www.atlbusinessjournal.com/?p=1481.
- In the article, the author discussed four (4) different types of product-market strategies: Market penetration, Market development, Product development, and Diversification. Select one (1 ) of these strategies that you would use for future growth of a business, and examine the main advantages and disadvantages of the selected strategy. Provide an example or scenario to support your response.
- It is well known that diversification across a portfolio sometimes can be challenging. Propose one to two (1-2) overall diversification strategies that you would use in order to improve operating excellence. Provide a rationale for your response.