Executive Summary Presentation

Create an executive summary presentation comparing the Coca-Cola Company and the PepsiCo company (7-9 slides, exclusive of the title and reference slides) with appropriate speaker notes that could be delivered to a C-suite executive in a corporation.  Include the following in your presentation:

1. Go to the address below:

2. Type in the first company’s stock symbol or name. (Use “symbol lookup”.)

3. Under the “Fundamentals” heading, use the Growth, Profitability, Financial health, Price ratios, and Management effectiveness tabs to respond to the requirements below.

4. Enter the second company’s stock symbol or name, and repeat the process.

  1. A summary of the industry and companies chosen.
  2. An overview of the chosen company’s liquidity ratios relative to the industry averages and to the competitor.
  3. An overview of the chosen company’s solvency ratios relative to the industry averages and to the competitor.
  4. An overview of the chosen company’s profitability ratios relative to the industry averages and to the competitor.
  5. Describe the importance of the budgeting process in an organization relative to these ratios.
  6. Prepare a variance report and balanced scorecard for the chosen company, comparative against the industry averages for liquidity, solvency and profitability
  7. Which and how would these ratios impact capital budgeting decisions.
  8. A concluding summary of which company based on the analysis is overall better compared to each other and the industry.

Be sure to cite three-five relevant sources in support of your content. Utilize the GCU Library and external sources for your research.

Refer to the resource, “Creating Effective PowerPoint Presentations,” located in the Student Success Center, for additional guidance on completing this assignment in the appropriate style.

Title slide and reference slide are not included in the slide count. Include speaker notes below each content-related slide that represent what would be said if giving the presentation in person. Expand upon the information included in the slide and do not simply restate it. Please ensure the speaker notes include 50-100 words per slide.

While APA style is not required for the body of this assignment, solid academic writing is expected, and in-text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.

Rubic_Print_Format

Course Code Class Code Assignment Title Total Points
BUS-317 BUS-317-O500 Benchmark – Executive Summary Presentation 130.0
Criteria Percentage Unsatisfactory (0.00%) Less than Satisfactory (65.00%) Satisfactory (75.00%) Good (85.00%) Excellent (100.00%) Comments Points Earned
Content 75.0%
Using the report, you wrote in Topic 3, create an executive summary presentation of the report (7-9 slides, exclusive of the title and reference slides) with appropriate speaker notes that could be delivered to a C-suite executive in a corporation. Consider the feedback from your instructor on the case study report you completed in Topic 3. Include the following in your presentation: 1. A summary of the industry and companies chosen. 10.0% Presentation does not summarize the industry and chosen companies. Summary of the industry and chosen companies is weak and missing evidence to support claims. Summary of the industry and chosen companies is presented in an adequate manner. It is somewhat limited and lacks some clarity. Summary of the industry and chosen companies is presented in a clear and coherent manner. It is strong with sound analysis and appropriate clarity. Summary of the industry and chosen companies is presented in a brilliant manner. It is comprehensive and insightful with flawless clarity.
2. An overview of the chosen company’s liquidity ratios relative to the industry averages and to the competitor. 10.0% An Overview of the chosen company’s liquidity ratios relative to the industry averages and to the competitor is not present. The Overview of the chosen company’s liquidity ratios relative to the industry averages and to the competitor is weak and missing evidence to support claims. The Overview of the chosen company’s liquidity ratios relative to the industry averages and to the competitor is presented in an adequate manner. It is somewhat limited and lacks some evidence to support claims. The Overview of the chosen company’s liquidity ratios relative to the industry averages and to the competitor is presented in a clear and coherent manner. It is strong with sound analysis and appropriate evidence to support claims. The Overview of the chosen company’s liquidity ratios relative to the industry averages and to the competitor is presented in a brilliant manner. It is comprehensive and insightful with relevant evidence to support claims.
3. An overview of the chosen company’s solvency ratios relative to the industry averages and to the competitor. 10.0% An overview of the chosen company’s solvency ratios relative to the industry averages and to the competitor is not present. The overview of the chosen company’s solvency ratios relative to the industry averages and to the competitor is weak and missing evidence to support claims. The overview of the chosen company’s solvency ratios relative to the industry averages and to the competitor is presented in an adequate manner. It is somewhat limited and lacks some evidence to support claims. The overview of the chosen company’s solvency ratios relative to the industry averages and to the competitor is presented in a clear and coherent manner. It is strong with sound analysis and appropriate evidence to support claims. The overview of the chosen company’s solvency ratios relative to the industry averages and to the competitor is presented in a brilliant manner. It is comprehensive and insightful with relevant evidence to support claims.
4. An overview of the chosen company’s profitability ratios relative to the industry averages and to the competitor. 10.0% An overview of the chosen company’s profitability ratios relative to the industry averages and to the competitor is not present. The overview of the chosen company’s profitability ratios relative to the industry averages and to the competitor is weak and missing evidence to support claims. The overview of the chosen company’s profitability ratios relative to the industry averages and to the competitor is presented in an adequate manner. It is somewhat limited and lacks some evidence to support claims. The overview of the chosen company’s profitability ratios relative to the industry averages and to the competitor is presented in a clear and coherent manner. It is strong with sound analysis and appropriate evidence to support claims. The overview of the chosen company’s profitability ratios relative to the industry averages and to the competitor is presented in a brilliant manner. It is comprehensive and insightful with relevant evidence to support claims.
5. Describe the importance of the budgeting process in an organization relative to these ratios. 10.0% A Description of the importance of the budgeting process in an organization relative to the three ratios is not present. The description of the importance of the budgeting process in an organization relative to the three ratios is weak and missing evidence to support claims. The description of the importance of the budgeting process in an organization relative to the three ratios is presented in an adequate manner. It is somewhat limited and lacks some evidence to support claims. The description of the importance of the budgeting process in an organization relative to the three ratios is presented in a clear and coherent manner. It is strong with sound analysis and appropriate evidence to support claims. The description of the importance of the budgeting process in an organization relative to the three ratios is presented in a brilliant manner. It is comprehensive and insightful with relevant evidence to support claims.
6. Prepare a variance report and balanced scorecard for the chosen company, comparative against the industry averages for liquidity, solvency and profitability (C.1.3) 10.0% A variance report and balanced scorecard for the chosen company, comparative against the industry averages for liquidity, solvency and profitability is not present. The variance report and balanced scorecard for the chosen company, comparative against the industry averages for liquidity, solvency and profitability is weak and missing evidence to support claims. The variance report and balanced scorecard for the chosen company, comparative against the industry averages for liquidity, solvency and profitability is presented in an adequate manner. It is somewhat limited and lacks some evidence to support claims. The variance report and balanced scorecard for the chosen company, comparative against the industry averages for liquidity, solvency and profitability is presented in a clear and coherent manner. It is strong with sound analysis and appropriate evidence to support claims. The variance report and balanced scorecard for the chosen company, comparative against the industry averages for liquidity, solvency and profitability is presented in a brilliant manner. It is comprehensive and insightful with relevant evidence to support claims.
7.Which and how would these ratios impact capital budgeting decisions. 10.0% Analysis of which ratios and how would they would impact capital budgeting decisions is not present. Analysis of which ratios and how would they would impact capital budgeting decisions is weak and missing evidence to support claims. Analysis of which ratios and how would they would impact capital budgeting decisions is presented in an adequate manner. It is somewhat limited and lacks some evidence to support claims. Analysis of which ratios and how would they would impact capital budgeting decisions is presented in a clear and coherent manner. It is strong with sound analysis and appropriate evidence to support claims. Analysis of which ratios and how would they would impact capital budgeting decisions is presented in a brilliant manner. It is comprehensive and insightful with relevant evidence to support claims.
8. A concluding summary of which company based on the analysis is overall better compared to each other and the industry. 5.0% A summary of which company, based on the analysis, is overall better compared to each other and the industry is not present. A summary of which company, based on the analysis, is overall better compared to each other is weak and missing evidence to support claims. A summary of which company, based on the analysis, is overall better compared to each other is presented in an adequate manner. It is somewhat limited and lacks some evidence to support claims. A summary of which company, based on the analysis, is overall better compared to each other is presented in a clear and coherent manner. It is strong with sound analysis and appropriate evidence to support claims. A summary of which company, based on the analysis, is overall better compared to each other is presented in a brilliant manner. It is comprehensive and insightful with relevant evidence to support claims.
Organization and Format 25.0%
Presentation of Content 5.0% The content lacks a clear point of view and logical sequence of information. Includes little persuasive information. Sequencing of ideas is unclear. Presentation contains less than 7 slides; slide notes are incomplete. The content is vague in conveying a point of view and does not create a strong sense of purpose. Includes some persuasive information. Presentation contains less than 7 slides; slide notes are incomplete. The presentation slides are generally competent, but ideas may show some inconsistency in organization and/or in their relationships to each other. Includes persuasive information from at least three reliable sourcesPresentation contains 7-9 slides; slide notes are 50-100 words and are relevant. The content is written with a logical progression of ideas and supporting information exhibiting a unity, coherence, and cohesiveness. Includes persuasive information from at least three reliable sources.Presentation contains 7-9 slides; slide notes are 50-100 words and are relevant and cohesive. The content is written clearly and concisely. Ideas universally progress and relate to each other. The project includes motivating questions and advanced organizers. The project gives the audience a clear sense of the main idea. Includes persuasive information from at least three reliable sources.Presentation contains 7-9 slides; slide notes are 50-100 words and are relevant and comprehensive.
Layout 5.0% The layout is cluttered, confusing, and does not use spacing, headings, and subheadings to enhance the readability. The text is extremely difficult to read with long blocks of text, small point size for fonts, and inappropriate contrasting colors. Poor use of headings, subheadings, indentations, or bold formatting is evident. The layout shows some structure but appears cluttered and busy or distracting with large gaps of white space or a distracting background. Overall readability is difficult due to lengthy paragraphs, too many different fonts, dark or busy background, overuse of bold, or lack of appropriate indentations of text. The layout uses horizontal and vertical white space appropriately. Sometimes the fonts are easy to read, but in a few places the use of fonts, italics, bold, long paragraphs, color, or busy background detracts and does not enhance readability. The layout background and text complement each other and enable the content to be easily read. The fonts are easy to read and point size varies appropriately for headings and text. The layout is visually pleasing and contributes to the overall message with appropriate use of headings, subheadings, and white space. Text is appropriate in length for the target audience and to the point. The background and colors enhance the readability of the text.
Language Use and Audience Awareness (includes sentence construction, word choice, etc.) 5.0% Inappropriate word choice and lack of variety in language use are evident. Writer appears to be unaware of audience. Use of primer prose indicates writer either does not apply figures of speech or uses them inappropriately. Some distracting inconsistencies in language choice (register) and/or word choice are present. The writer exhibits some lack of control in using figures of speech appropriately. Language is appropriate to the targeted audience for the most part. The writer is clearly aware of audience, uses a variety of appropriate vocabulary for the targeted audience, and uses figures of speech to communicate clearly. The writer uses a variety of sentence constructions, figures of speech, and word choice in distinctive and creative ways that are appropriate to purpose, discipline, and scope.
Mechanics of Writing (includes spelling, punctuation, grammar, language use) 5.0% Slide errors are pervasive enough that they impede communication of meaning. Frequent and repetitive mechanical errors distract the reader. Some mechanical errors or typos are present, but are not overly distracting to the reader. Slides are largely free of mechanical errors, although a few may be present. Writer is clearly in control of standard, written academic English.
Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style) 5.0% Sources are not documented. Documentation of sources is inconsistent and/or incorrect, as appropriate to assignment and style, with numerous formatting errors. Sources are documented, as appropriate to assignment and style, although some formatting errors may be present. Sources are documented, as appropriate to assignment and style, and format is mostly correct. Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error.
Total Weightage 100%
 
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