EXPLAIN ONE OF THE PRINCIPLES OF THE DIFFUSION OF INNOVATION MODEL THAT IS MOST IMPORTANT FOR YOU TO CONSIDER IN THE DEVELOPMENT OF YOUR PUBLIC HEALTH CAMPAIGN AND EXPLAIN WHY.
“Just as energy is the basis of life itself and ideas the source of innovation, so is innovation the vital spark of all human change, improvement, and progress.” Ted Levitt, economist
NOTE:
MY Public health Campaign IS ON VESICO-VAGINAL FISTULA (VVF) – ‘THE SOCIO-PSYCHOLOGICAL IMPACT OF VVF ON YOUNG ADULT GIRLS IN AFRICA. (CULTURALLY, HEALTH INTERVENTION AND SOCIAL BEHAVIORAL CHANGE)
If innovation is the heart of human change then public health leaders must be creative and develop innovative ideas and messages about public health issues. In 1985, after the onset of the AIDS epidemic, a group of people got together to memorialize loved ones who succumbed to AIDS and to increase the public’s awareness of this devastating disease. Thus giving birth to The AIDS Memorial Quilt. In October 1987, the Quilt was first displayed on the National Mall in Washington, DC. The Quilt had 1,920 memorial panels and over a half a million people viewed the Quilt at its inaugural display. In 1989, The Quilt was nominated for a Nobel Peace Prize and to this day remains “the largest community art project in the world.” Currently, it consists of over 44,000 panels and has raised over 3 million dollars for AIDS organizations (The AIDS Memorial Quilt, n.d.). Think about how this small, innovative idea evolved into an initiative adopted by communities around the world.
Reference:
The AIDS Memorial Quilt (n.d.). The NAMES Project Foundation. Retrieved from http://www.aidsquilt.org/about/the-names- explore the principles of the diffusion of innovation model which examines how innovative ideas are adopted into communities and consider how you can apply these principles to your own public health campaign. In addition, you submit the first part of your final project, the Communication Plan.
Learning Objectives
lMY Public health Campaign IS ON VESICO-VAGINAL FISTULA (VVF) – ‘THE SOCIO-PSYCHOLOGICAL IMPACT OF VVF ON YOUNG ADULT GIRLS IN AFRICA. (CULTURALLY, HEALTH INTERVENTION AND SOCIAL BEHAVIORAL CHANGE):
USING THE BELOW OUTLINE REFER TO MY HEALTH CAMPAGN ABOVE
Analyze the principles of the diffusion of innovation model
Create a Communication Plan for a public health campaign
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Learning Resources
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