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Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time. In a recent State of the Union Address, the President of the United States announced the formation of the “National Export Initiative,” an important endeavor that is necessary for long-term, sustainable economic growth for the country. The president’s goal is to double exports within 5 years, which, it is hoped, should reduce unemployment by adding 2 million jobs. This is the first time in history that the United States has put a real focus on government-wide export promotion. Since then, the president has signed an Executive Order that formed the “Export Promotion Cabinet” within the presidential administration. The Department of Commerce is an important player in this initiative and is charged with making sure that U.S. businesses can actively participate in international markets by increasing their exports of goods, services, and agricultural products. Individual Portion (1): If you were a member of the Cabinet, what would you do to achieve these goals? Address the following in 1,000–1,250 words:
Group Portion: Discuss among yourselves how you would convince businesses to increase exports, and then put an ad campaign together directed at businesses to advise them of the benefits and assistance that is out there to be successful in the international market. The ad campaign should include the benefits at a micro level and macro level, pitfalls to be weary of, and the risks. However, remember that you are trying to promote international exports at manageable costs. Make sure you include as much as you can about what you learned during this course. You can put the ad campaign together as a PowerPoint presentation. The more creative, the better! The presentation must be 8–10 slides plus title/reference slides
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