HI, please read this article and answer the following questions:
- Do you think it is wise for Domino’s to stick to its traditional “home delivery” business model, even when that is not the norm in a country and when its international rivals have changed their format? Why or why not?
- What do you think Domino’s does from an organizational perspective to make sure that it accommodates local differences in consumer tastes and preferences?
- How does the marketing mix for Domino’s in Japan differ from that in the United States? How does the marketing mix in India differ?
- What lessons can we draw from the Domino’s case study that might be useful for other international businesses selling consumer goods?