If you select this question, provide a thoughtful 250+ word response to all of the questions below (250 words total, not for each section). Also, remember to comment on some of these in order to meet the participation requirement for the week. Finally, please separate your answers by the parts of the question. It makes it easier to see your specific response to each part. DQ3 – Supply Chain Value Have you ever heard someone say (or maybe you’ve said it) that if you could just cut out the “middleman” the product would be so much cheaper? When is this true for the consumer? When is this not true for the consumer? How does a supply chain provide value for the consumer? In your own words please explain the difference between push and pull strategies.

1. This is true for the customers in the case that is manufactured or a “produce”. In this case, the goods can get cheaper with no middleman being involved in the deal. Example for such a situation can be services like farm to table which allow farmers to sell their produce directly to the customers.

2. This is not true in the case of associate deals or executive discounts which a middleman can receive from the seller of the product. Usually, such deals benefit both the middle man and the consumer which means that the consumer gets the product for a cheaper price than normal even with the involvement of a middleman.

3. Supply chains can be utilized by a company to provide better services to their consumers. Since businesses have a number of supply chains, they can maximize the efficiency of their supply chains and create better channels for their customers to receive the services and the products faster and at an attractive price point.

4. Push and pull strategies are two strategies that a business can utilize to place their product. In push strategy, a company takes all the necessary steps and promotional strategies to make people aware of their product essentially pushing their product forward while in pull strategy a business advertises their product in such a way that the consumer then needs to seek out the product from the company effectively. Example of push strategy includes things like direct negotiation with retail partners to stock their product so that the product is easily discovered and the example of pull strategy includes advertising in mass media and offering lucrative discount and other options.

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