- Explain the history and development of each form of media (television, radio, newspaper, social media, and a blog).
- How long has it existed?
- How has it changed from its beginning state?
- How does the delivery method (form of media) impact the message being delivered? (Consider authority, trustworthiness, and context of delivery.)
- Describe the purpose of each form of media.
- Who is the target audience?
- What are its strengths?
- What are its weaknesses?
- How has it been used and misused?
- Evaluate each media message for the presence of bias. Use the five key questions as identified by the Center for Media Literacy.
- Who created the message?
- What creative techniques are used to attract your attention?
- How might other people understand this message differently than you do?
- What values, lifestyles, and points of view are represented in, or omitted from, this message?
- Why is this message being sent? (Consider whether the message is meant to inform, persuade, or entertain.)
- Evaluate the accuracy of each media message:
- Is it a reliable and valid source?
- Does it contain verifiable facts versus opinions?
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