Product: Forest Essentials
Industry: Health Care/Beauty
Target Audience: Psychographical.
Website Link: https://www.forestessentialsindia.com
In my examination of the company’s website, I found the content to be designed for people who are highly aware and consicous of the lifestyle they lead, have no financial constraint (its a luxurious ayurveda website) and want nothing but the best. The website and products, all in all the entire theme of the website is Ayurveda, or Natural Skincare Treatment using recipes from Indian Ancient Scripture: Ayurveda (Ayur=Life, Veda=Scripture).
A person buying products from this website has to be someone who is health conscious, leads a healthy lifestyle, wants to give back to the society, (since using natural is much safr for the environment), and finally someone who purchases premium products. They have to be independant individuals with health over price attitude.
The company do not make any claims for their prices. Which means, they are psychologically allowing people to interpret that they do not offer discounts or cheap products since they offer the best. So their whole marketing is psychologically forming a person’s mind to buy their product. Everyhting is premium about their website.
Their prices easily fall into the category of other synthetic skincare products of their competition, but instead of making a noise about the same, they educate their customer about the quality of the product by involving them in their processes through their blogs. The company cares more about forming a relationship than making a customer.
Their strategy is not on playing volumes but rather on sentiments. This makes me believe that the target audience is psychographically targeted.