Question one
- Briefly develop the first piece of your integrated marketing communications (IMC) plan by identifying the traditional communications channels for your hypothetical business.
Question two
- Tell us about your company or product. What is your positioning statement? How do you turn the benefit identified in your positioning statement into your message strategy? This is the message that you will consistently communicate in your IMC plan. This is NOT your slogan or mission statement.
Question three
- What is your media schedule? When and where will you place your traditional advertising to reach your target consumer. Why?
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