Business Studies Department
ASSIGNMENT
SUBJECT: BAMK2204 RETAIL MANAGEMENT
SEMESTER: 1
ACADEMIC YEAR: 2020-21
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Instructions:
- This is an individual assignment for 10 Marks.
- Please note that it is a Turnitin assignment. Students are required to keep the plagiarism percentage below 20%. Provide citation wherever necessary.
- Students can use charts / tables / diagrams wherever necessary.
- The assignment must be submitted on E-Learning. Deadline for submitting the assignment is 30th November 2020 before 12.00 pm.
Your assignment involves three separate parts.
Part 1 – Setting up a Retail Store (04 Marks)
Imagine you are starting your own brick and mortar retail store. In doing so, there are a lot of things to take into consideration:
- The name of your store.
- The type of merchandise you will stock.
- The lighting you will install and why.
- The furniture and fixtures you will utilize.
- The store layout you will use.
- Describe the advantages and disadvantages of the layout you choose.
- Describe the overall customer experience the lighting, furniture, fixtures, and store layout creates.
- Competitor Analysis
Fill out the chart below for two competitors:
| Competitor #1
___________________ |
Competitor #2
___________________ |
| Overview | Overview |
| Vison/Strategy | Vison/Strategy |
| Additional Value | Additional Value |
| Target Market | Target Market |
What will be your strategy to deal with the competition?
Write an essay that addresses all of the above. Be sure to appropriately cite any sources of information.
Part 2: Evaluating Retailers’ Websites: (04 Marks)
Part 3: Retailing in the times of Covid 19: (02 Marks)
How Covid 19 has affected the Retail Industry? Also suggest innovative strategies used by retailers for surviving in such unprecedented times. You need to give examples to support your answer
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