Marketing papers needed

Paper one

Overview: Describe for your audience what it is that you wish to bring to market. If it is a product, describe the product, its functionality, and how it works. If it is a service, describe the service offering so that readers understand what they would receive. It is important to remember that by definition a product is anything that can be offered to a market for use or consumption that will satisfy a need or want in that marketplace. Products also include services, events, places, organizations, ideas, or persons. Products can be either tangible or intangible. In this portion of your marketing plan you need to define your product and describe its benefits and features. You should also classify the product based on what we have been reading in our textbook. In addition, you should describe the decisions that you (and your organization) make regarding your product or service. Also, you should include a discussion of your branding strategy, the decisions that you will make in building and managing your brand, and how you intend to manage brand equity. This milestone is due in Module Five. Your description should also include:  A detailed description of what your product or service is and how it will work.  What specific features and benefits your product or service provides to the intended target market.  A description of the aesthetics, packaging, labelling, or look, of your product. For a service describe the service offering so that the reader understands what they would receive. Ensure that you have adequately described your product or service so that by the time your product or service description is written, the reader understands what you want to bring to market. If you have a service description, the reader needs to know where you are located, what your service offers, and so on. Describe it so that the reader envisions the product or service. Guidelines for Submission: Short paper assignments must follow these formatting guidelines: Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and APA formatting. Page length requirements: 4–6 pages.

Paper two

Overview: Determine the price you will charge for your product, or if you have chosen a service, determine its pricing (this may be based on an “average” price per service rendered). This milestone is due in Module Six. To complete this assignment, you must:  Demonstrate that your price allows reasonable profit in accordance with your profitability strategy (indicate this).  Share the pricing strategy that you have selected, in accordance with those provided by the author of the text. What is your rationale for the pricing strategy selected?  If you are using a channel of distribution, describe the profitability approach you are taking with your channel members to ensure appropriate profit at their end so that they will want to promote your product.  Weigh your pricing strategy with pricing currently offered by your competition. Consider how your proposed price fits into the target market and compares to the competition. Your pricing should allow for sufficient profitability to allow you to cover your essential fixed costs (FC) and variable costs (VC) on which you will want to reflect (but do not have to be listed). Guidelines for Submission: Short paper assignments must follow these formatting guidelines: Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and APA formatting. Page length requirements: 3–6 pages.

 
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