Provide a comprehensive explanation of the essential concepts of SCM and explain to what extent SCM is applicable to a service operation such as CII.
2. Evaluate how partnering with some of the suppliers could benefit CII. What issues should CII consider when developing partnerships? 3. Purchasing, a major function in SCM, is critical in the crui
CRUISE INTERNATIONAL, INC.
A VIRTUAL SERVICE CASE
Operations Management, 4e Reid, Sanders
An Overview of Cruise International, Inc.
Cruise International has been in business for more than two decades. The organization competes in all aspects of the cruise industry. They provide cruises with small ships (fewer than 500 passengers), medium ships (between 500 and 1,500 passengers), and large ships (over 1,500 passengers), as well as several different luxury levels.
Cruise International, Inc. currently uses the following port cities for embarkation and disembarkation.
Amsterdam, Holland Auckland, New Zealand Barcelona, Spain Beijing, China Buenos Aires, Argentina Cape Liberty, Bayonne, New Jersey Ensenada, Mexico Ft. Lauderdale, Florida Harwich, England Hong Kong, China Honolulu, Oahu, Hawaii Los Angeles, California Miami, Florida
Rome, Italy San Diego, California San Francisco, California San Juan, Puerto Rico Seattle, Washington Seward, Alaska Singapore Southampton, England Stockholm, Sweden Sydney, Australia Valparaiso, Chile Vancouver, British Columbia Venice, Italy
Corporate headquarters for Cruise International, Inc. are located in Miami, Florida.
The cruise ships used by CII have a number of departments and services. The Administration basically handles the paper work during the cruise. The Deck and Engine members are responsible for the operation and maintenance of the ship. Entertainment Services provide the onboard entertainment. Food and Beverage Services are responsible for dining and drinking aboard the ship. The Hotel function is responsible for the staterooms for guests and crew. Housekeeping cleans the public areas of the ship as well as the staterooms. Information Technology is responsible for the operation and maintenance of all areas of the cruise ship’s onboard computer system. The Cruise Staff is responsible for maintaining guest relations.
Clicking on the underlined department allows you to find out more about the department or simply go to the Cruise International, Inc. Departments and Services Page.
The descriptions of job positions were taken from http://www.cruiseservices.co.uk and http://www.cruiseshipjobs.biz.