Review the article by Joselow (2019) in your required readings.
1-For this assignment, describe the potential impacts this situation may have on Volkswagen.
2-Analyze how this may affect their total value proposition from a sustainability perspective.
3-Include a discussion of non-use values for the business’s green products.
4-How should the business improve its focus on Willingness to Pay (WTP) and Willing to Accept (WTA),
5-or consumer surplus?
6-What are your recommendations for improvements?
Sample Solution
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