1. What do you view as the primary objectives of Nike’s Triple-Double Strategy? In addition, please be sure to identify any metrics that may relate to achieving these objectives. Commentary should relate to supply chain as well as overall business objectives. (A good response to this question will provide a structure or outline to understand the types of INPUTS you feel are relevant to this transformation and will be as inclusive as possible.)
2. Using Nike as an example, what are some of the main “challenges” for achieving a successful supply chain transformation? In what ways would focusing on an end-to-end supply chain solution impact the way in which Nike’s supply chain transformation is conducted?
3. Compare and contrast the key supply chain strategies of Nike and Allbirds. (A table may be helpful here.) Also, what would you consider to be the chief supply chain risks faced by each?
Nike Triple Double and Allbirds Supply Chain Strategy – Individual Reaction Paper
This assignment requires the submission of a “reaction paper” by each individual student. After reviewing the reading materials relating to Nike’s Triple-Double and Allbirds Supply Chain Strategy provided in Module 2 Lesson 2, please address the questions below in the order in which they appear.
1. What do you view as the primary objectives of Nike’s Triple-Double Strategy? In addition, please be sure to identify any metrics that may relate to achieving these objectives. Commentary should relate to supply chain as well as overall business objectives. (A good response to this question will provide a structure or outline to understand the types of INPUTS you feel are relevant to this transformation and will be as inclusive as possible.)
2. Using Nike as an example, what are some of the main “challenges” for achieving a successful supply chain transformation? In what ways would focusing on an end-to-end supply chain solution impact the way in which Nike’s supply chain transformation is conducted?
3. Compare and contrast the key supply chain strategies of Nike and Allbirds. (A table may be helpful here.) Also, what would you consider to be the chief supply chain risks faced by each?
Assignment Guidelines
·
· Each student should submit one written paper in MS-Word format, consistent with the guidelines in the Course Syllabus. Please structure your paper in a Q&A format. (In other words, show each question in bold followed by your response.)
· Length should include a title page plus no more than 3 pages of text, single-spaced, with a space between paragraphs.
· Submit your completed assignment in the M2L2 Dropbox: Nike Triple Double and Allbirds Strategy Individual Assignment below.
· The due date is provided on the course schedule.
Readings Links below:
1. Ryan, Thomas J., “Nike Doubles Down on Innovation,” SGB Media, October 16, 2015.
2. Parker, Matt, “ Nike, Inc. Is Accelerating a Consumer-Led Transformation to Ignite Its Next Phase of Long-Term Growth, ” Nike News, October 25, 2017.
3. Lopez, Edwin, and Jennifer McKevitt, “Inside Nike’s Plan to Cut Lead Times from 60 Days to 10,” Supply Chain Dive, November 1, 2017.
4. Nike Investor Day 2017, “CEO Eric Sprunk Transcript.”
5. Huddleston, Tom Jr., “ How Allbirds Went from Silicon Valley Fashion Staple to a $1.4 Billion Sneaker Start-Up ,” cnbc.com, December 18, 2018. Also, please view the video at the beginning of this article.
6. Cernansky, Rachel, “ How Allbirds Built a Sustainable Supply Chain ,” Vogue Business, May 15, 2019.
7. Massey, Meg, “Allbirds is Quietly Revolutionizing Supply Chain Management,” Karma, November 1, 2019.
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