An office supply store tests a telemarketing campaign to its existing business customers. The company targeted approximately 16,000 customers for the campaign. Assume you are a consultant brought on board to help the company leverage and use the findings from the tests to its advantage. Refer to the accompanying spreadsheet, which contain the results of the tests.
The detailed requirements and expected deliverables are mentioned in Capstone Assignment.docx.
Three sample presentations are attached for reference. Data to be used are in excel file.
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