Week 9 Discussion
Omni-channel Integration – Watch the video, Omni-channel Integration, and answer the following questions:
- Develop a digital (online and mobile) plan to add to your IMC plan for the company or product you are working on in your hypothetical business.
- Develop a direct communications plan to add to your IMC plan for the company or product you are working on in your hypothetical business.
- Develop a social media communications plan to add to your IMC plan for the company or product you are working on in your hypothetical business.
Response to peer
- Read and respond to at least one (1) of your classmateâ€™s posts
Response from one of my peers:
1 day ago
RE: Week 9 Discussion
Develop a digital (online and mobile) plan to add to your IMC plan for the company or product you are working on in your hypothetical business.
From day one, we will be establishing an online presence to build our brand and our reputation. As I mentioned earlier, taking pride in our work and providing the best customer service to ensure all of our customers are 100% satisfied is our number one goal. Our digital marketing plan will begin to grow as we get more jobs and more satisfied customers. My plan is to have actual customer reviews and before and after photos of work we have done for past customers in many of our ads we run. For example, we would target anyone that searches for concrete flooring options, and have sponsored ads hit their Facebook page with our work and examples of satisfied customers. We may even take photos of our floors with a smiling customer if they consent to it to put in our ads. Each ad will offer free quotes and consultations on customers’ schedules. If our potential customers are interested, we will include a link that funnels these customers to our website as hot leads for further information from them so we can reach out try and close new deals. Using Omni channel integration we can run similar ads on google and Instagram, run pay per click campaigns and target customers based on key search words and then use the same funnel strategy for more leads.
Develop a direct communications plan to add to your IMC plan for the company or product you are working on in your hypothetical business.
Once we acquire these leads via our digital marketing campaign, we will follow up with phone calls to each potential customer to try and set up appointments for new jobs. We will have a direct mail campaign using our leads. If we close and finish a job for a customer, we will send them follow up emails asking how they like our work and if they would recommend us to anyone. This is where we can get valuable feedback to better improve our business and also gives us an opportunity to rectify and appease any mistakes or disgruntled customers. Again, customer satisfaction is our number one goal. I would also send these same customers we have already worked with targeted emails for referrals for any friends or family with potential commission pay outs as rewards as well.
For customers that have not quite pulled the trigger on working with us, we would also keep as warm leads for our direct mail campaign. Every week or so we would send them follow up emails or automated text messages to try and set up appointments for new jobs. If we end up closing any of these leads then we migrate them over to the list above for existing customers and rinse and repeat. With all this in mind, our email list can be used for follow ups, feedback, reminders, referrals and promotions and will be extremely important for the growth and success of our business and also detrimental in building brand recognition and providing the best possible customer service.
Develop a social media communications plan to add to your IMC plan for the company or product you are working on in your hypothetical business.
I kind of already went into this a bit in question one, but again I would just utilize pay per click and sponsored ads on Facebook and target specific people who have searched specific keywords on google using some basic SEO (search engine optimization) on google and targeting them on facebook with ads for our business. These ads would include customer reviews with pictures of our work (before and after photos) as well as offers for free consultations and quotes. We want to give value to people for nothing in return and demonstrate a willingness to give a service for nothing in return. Each ad we run on different social media platforms will have a link that funnels them to our website for more information and a quotation form if they want a personalized quote and an in person consultation. We will take these leads and follow up with them via phone call and also add them to our direct mail list for follow ups, reminders, feedback, referrals and promotions.