The purpose of this assignment is to develop and effectively communicate an organizational change communication plan, addressing change management strategies and their impact on organizational outcomes. You will submit a completed “MGT-325: Developing an Organizational Change Communications Plan” template that will include a communications plan outline and a sample communication to your most important external stakeholder.

Part 1: Outlining the Communications Plan

For the company discussed and research gathered in Part 1 and 2 develop an organizational change plan, and communicate it to relevant stakeholders. You will accomplish this by first composing a bulleted outline (750-1,000 words total) that covers the following sections with prompting questions that have been updated from when you initially used this tool in Topic 5. Notice how these various sections relate to your three-part plan: summary, findings, and recommendations, as well as the connection to the ADKAR model you first learned about in Topic 2.

Summary:

Think “Awareness” and “Desire” in creating the summary.

The summary should address the following:

• Key Stakeholders
• Key Activities
• Communications Team
• Communication Goals
•  A brief overview of your findings of Part 1 &2.

Findings:

Think “Knowledge” and “Ability” when collecting and summarizing observations and findings.

The findings should address the following:

• Key Messages and Stories
• Target Personas
• Communication Channels and Techniques
• Communications Budget

Recommendations:

Think “Reinforcement” when identifying next steps and success measurements.

The recommendations should address the following:

• Tracking/Measuring Results
• Two Proactive Steps or Sacrifices
• Techniques, Channels, and Technologies

Include a minimum of five sources in your references list that you used to complete the “MGT-325: Developing an Organizational Change Communications Plan” template. No new sources are required for this assignment, though at least one should come from the Wall Street Journal.

Part 2: Creating External Stakeholder Communication

Using the second part of the “MGT-325: Developing an Organizational Change Communications Plan” template, create a brief statement for external stakeholders on the change to take place and the desired end state by working through the following process steps.

• Plan:  Using bulleted phrases, identify the key elements to be addressed.
• Write:  Create the first rough draft of the statement.
• Complete:  In 150-200 words, finalize the statement, indicating who in the organization would have reviewed the rough draft and who in the organization would approve of the final language. Communicate the technology techniques and channels to be employed when delivering this plan.

General Requirements

APA style is required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines.

MGT-325: Developing an Organizational Change Communications Plan

Part 1 Directions:

Fill out the company’s name below and then, using the updated question prompts starting in page 2 of this template, address each of the following 11 sections. Notice how these various sections relate to your three-part plan: summary, findings, and recommendations, as well as the connection to the ADKAR model you first learned about in Topic 2. In total, your responses will range between 750-1,000 words (i.e., approximately 70-90 words each).

Summary should address : Think “Awareness” and “Desire” in creating the summary.

· Key Stakeholders

· Key Activities

· Communications Team

· Communication Goals

Findings should address : Think “Knowledge” and “Ability” when collecting and summarizing observations and findings.

· Key Messages and Stories

· Target Personas

· Communication Channels and Techniques

· Communications Budget

Recommendations should address : Think “Reinforcement” when identifying next steps and success measurements.

· Tracking/Measuring Results

· Two Proactive Steps or Sacrifices

· Identify the Techniques, Channels, and Technologies for Both Internal and External Communication

Communications Plan

Adapted from Business Model Canvas, Strategyzer, and the Business Model Generation

References:

Part 2 Directions:

Review the three-step writing process model detailed in Figure 4.1 (below) from the Business Communications Today textbook. In the spaces provided on the following pages, complete each of the steps in the three-step writing process to ultimately create a brief statement for external stakeholders on the change to take place and the desired end state.

Step 1: Plan

Using bulleted phrases, identify the key elements to be addressed. Remember that you will likely include information in this section that does not make it into your draft section in Part 2.

Step 2: Write

Create the first rough draft of the statement. Remember that you are demonstrating a process, so do not worry about editing this yet.

Step 3: Complete

In 150-200 words, finalize the statement, indicating in the provided space who in the organization would have reviewed the rough draft and who in the organization will need to approve the final language.

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