It is recommended that you aim for 2-3 paragraphs per question and use each question as a heading so that the paper is organized.
Question 1:
Define what is meant by “brand equity” and discuss what a company can
do to maintain brand equity.
Question 2:
Discuss the Product Life Cycle Concept and include the relative amounts of sales and profit during each stage.
Question 3:
How innovations are in interactive television and online services expanding the strategies and tactics marketers employ today?
Question 4:
What are some of the personal and business-related privacy issues associated with the growth in database marketing and how should they be addressed?
Question 5:
Define direct marketing and give some real world examples.
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