SWOT means Strength, weakness, opportunities , threat
organization: Havells India limited, electrical goods manufacturer
Strengths: Own manufacturing plants
Cost leadership
large dealership network
Weakness: Stagnant demand
low product innovation
Opportunies: large consumer base
growing economic condition
Other product segments like ACs, washing machines
threats: Govt elections
terrorist threats
This was SWOT can be used to target right customers , or reinvent the mission and vision of company