Prepare a SWOT for your organization OR a brand or unit within it. Provide a summary statement (max 100 words) on the implications of this SWOT for your future marketing program.

SWOT means Strength, weakness, opportunities , threat

organization: Havells India limited, electrical goods manufacturer

Strengths: Own manufacturing plants

Cost leadership

large dealership network

Weakness: Stagnant demand

low product innovation

Opportunies: large consumer base

growing economic condition

Other product segments like ACs, washing machines

threats: Govt elections

terrorist threats

This was SWOT can be used to target right customers , or reinvent the mission and vision of company

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