Please follow the instructions in the Product-Service Instructions & Tips Document. Remember we are looking for new-to-the-world ideas and expect that you have reviewed all the other content and videos that have been provided throughout the semester. In grading these assignments we are looking for whether or not you have applied the perspectives that we have provided.
You do not need to include the full text of the Instructions / Tips document in your submission but please include the following headings since these are the sections we are grading your project on:
Elevator Pitch (5 points)
Opportunity / Problem (25 points)
Competitors / Alternatives / Status Quo (25 points)
Your Solution (25 points)
Customer / User / Stakeholder Impact (10 points)
Unknowns / Challenges (10 Points)
Rubric
Product-Service Innovation Project
| Criteria | Ratings | Pts | ||||||||
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This criterion is linked to a Learning OutcomeElevator PitchThis is a one or two sentence statement that describes your idea and how it creates value for a user or stakeholder, and why that user will utilize/purchase your offering instead of doing what they have always done or using/purchasing a competitor’s offering. |
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5.0 pts |
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This criterion is linked to a Learning OutcomeOpportunity / ProblemWhat problem or need does your idea solve / address? How did you identify / recognize and validate (confirm the existence of) this opportunity, problem, or need? |
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25.0 pts |
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This criterion is linked to a Learning OutcomeCompetitors / Alternatives / Status QuoHow is the problem currently being solved (this could be a solution like yours but could also be a work-around or some other status-quo way of dealing with the problem)? What are the issues with the current solutions? What are your direct competitors and alternatives / substitutes / indirect competitors and why do they not sufficiently address the opportunity/problem identified? |
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25.0 pts |
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This criterion is linked to a Learning OutcomeYour Solution / Uniqueness1) Describe your solution. 2) State exactly what it does, 3) how it does this as well, 4) and how it addresses the opportunity/problem identified. 5) What is your unique advantage over alternatives, competitors, and status quo? 6) What are your strengths and weaknesses? |
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25.0 pts |
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This criterion is linked to a Learning OutcomeCustomer / User / Stakeholder Impact1) Who will use your solution? 2) Who will pay for it (may be different than the user)? 3) What impact will your innovation have on users as well as other groups of people (stakeholders) affected by your solution? This section shows an understanding of the various groups affected by your solution. |
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10.0 pts |
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This criterion is linked to a Learning OutcomeUnknowns / Challenges1) What are obstacles/challenges that prevent you from getting this idea launched (funding, policies, team capabilities, etc.) 2) Are there unknowns that need to be explored? 3) What are assumptions that need to be tested? |
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10.0 pts |
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Total Points: 100.0 |
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