This essay needs to answer the following questions about the Coca Cola Company focusing on the specific “coke” product. 4 scholarly sources need to be incorporated following apa format as well as 12pt Times New Roman font.
Promotion and Social Responsibility
Q1. Discuss the integrated marketing communication (IMC) mix components used to promote the product. (Ch. 19)
Q2. Discuss the firms advertising objective and its advertising media mix (broadcast, print, electronic). (Ch. 20)
Q3. Discuss the Internet marketing possibilities and use of social media in the marketing of the product/service. (Ch. 21)
Q4. Explain the role of personal selling in the marketing of the product/service. How are sales representatives selected, trained and evaluated? Ch. 22)
Q5. Explain the firms efforts at social responsibility, and how it could be more socially responsible. (Ch. 23)
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