Promotion and the Product Life Cycle

Assignment Steps

Create a minimum 700-word product strategy in Microsoft® Word. Complete the following:

1. Select a product strategy.
2. Address at least three areas of the product life cycle (e.g., NPI, growth, maturity, and decline).
3. Discuss two types of media methods you could use to highlight your product or service.
4. Determine how you will measure the marketing activities (i.e., what metrics will be used to determine success or failure).
5. Address three elements of the following product and promotion list:
   • Integrated marketing communication
   • Advertising strategy/objectives
   • Push and pull
   • Media strategy
   • Advertising execution
   • Direct marketing
   • Public relations/strategies
   • Positioning

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