Read Or View The Case Study Prince Sports, Inc.. Answer The Following Questions

Read or view the case study “Prince Sports, Inc.” from Chapter 9, pages 239–241. Answer the following questions (located at the end of the case study) using the attached case study template.

  1. In the twenty-first century, what trends in the environmental forces (social, economic, technological, competitive, and regulatory) (a) work for and (b) work against Prince Sports in the tennis industry?
  2. Because sales of Prince Sports in tennis-related products depend heavily on the growth of the tennis industry, what marketing activities might the company use in the United States to promote tennis playing?
  3. What promotional activities might Prince use to reach (a) recreational players and (b) junior players?
  4. What might Prince do to help it gain distribution and sales in (a) mass merchandisers like Target and Walmart and (b) specialty tennis shops?
  5. In reaching global markets outside of the United States, (a) what are some criteria that Prince should use to select countries in which to market aggressively, (b) what three or four countries meet these criteria best, and (c) what are some of the marketing actions Prince might use to reach these markets?Remember to delete this page.)

     

    Notes on APA in a Formal Assignment

    · Set margins to 1 inch all around.

    · Use 12-point Times New Roman font and make sure to double-space.

    · Paragraphs should be at least three to four sentences.

    · Do not include the headings “Introduction” and “Conclusion.” These are included below to help you lay out your paper. APA format assumes the introduction begins the paper, the body continues the paper, and the conclusion wraps up the paper, so those headings are not needed.

    · Indent the first line of every paragraph five spaces.

    · Be careful not use personal pronouns such as “I.”

     

    Use the following template for your paper. Be sure to replace all the text in this template with your own writing. This entire first page can be deleted after you review the suggestions. The paper should begin with your title page below.

     

     

     

     

     

     

     

    Case Study MKT 113

    Your Name

    Southern New Hampshire University

     

     

    Introduction (Remember to delete this heading.)

    In your opening sentence, very briefly introduce your paper and case. Three or four sentences are sufficient.

     

    Paragraph 1 (Remember to delete this heading.)

    Answer the question(s) as posed by the text. Be sure to add one or two more sentences to support your thoughts.

     

    Paragraph 2 (Remember to delete this heading.)

    Answer the question(s) as posed by the text. Be sure to add one or two more sentences to support your thoughts.

     

    Paragraph 3 (Remember to delete this heading.)

    Answer the question(s) as posed by the text. Be sure to add one or two more sentences to support your thoughts.

     

    Conclusion (Remember to delete this heading.)

    The conclusion reminds the reader what your paper is about and allows you to make a final point without introducing new information. Three or four sentences are sufficient.

     

     

     

     

    References

    Kerin, R., & Hartley, W. (2013). Marketing (11th ed.). New York, NY: McGraw Hill.

     

    (Remember to delete this paragraph.) Make sure that you provide appropriate citations in APA style. The text is provided as an example and should be kept in your paper. Feel free to add other resources. Remember to cite all the sources that you used to write this paper. References you have used should be included in alphabetical order by the author’s last name.

 
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