The Brand is Rolex and “T/M/C” is (Theories, Models and concepts)
Section 1)
Brand overview and key theory identification (50-100 words)
Section 2)
a) Theory 1 explaining problem recognition – “identify chosen T/M/C” (Maslows theory) (300w max) (300 words) (
b) Applying & linking additional T/M/C -“identify chosen T/M/Cs” (400 words)
Section 3)
a) Theory 2 explaining information search – “identify chosen T/M/C” (Learning or involvement theory) (300 words)
b) Applying & linking additional T/M/C -“identify chosen T/M/Cs” (400 words)
Section 4)
a) Theory 3 explaining purchase behaviour – “identify chosen T/M/C” (300 words)
b) Applying & linking additional T/M/C -“identify chosen T/M/Cs” (400 words)
Section 5)
Marketing Strategy Recommendations (400words)
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