Question
Question 1 (5 points) Question 1 Unsaved
__________ refers to a business buying situation in which the buyer purchases a product or service for the first time.
Question 1 options:
Reverse auction
New task
Straight rebuy
Modified rebuy
Derived demand
Save
Question 2 (5 points) Question 2 Unsaved
The single most important demographic trend in the United States is the __________.
Question 2 options:
changing family structure of the population
increasing number of professional jobs
changing age structure of the population
mobility of families
increasing birth rate
Save
Question 3 (5 points) Question 3 Unsaved
Which of the following is true of the Baby Boomers?
Question 3 options:
They represent a rapidly shrinking market for new housing and home remodeling.
They are long past their peak earning and spending years.
They tend to see themselves as far older than they actually are.
They control an estimated 80 percent of the personal wealth in the U.S.
They have utter fluency and comfort with digital technology.
Save
Question 4 (5 points) Question 4 Unsaved
Wholesome Soups, a maker of organic soups, is starting a new marketing campaign emphasizing the ease of preparing and eating Wholesome Soups. Print, television, and Internet ads feature teens enjoying Wholesome Soups in between classes and during study breaks. Wholesome Soups’ new marketing campaign is most likely aimed at which of the following?
Question 4 options:
The LOHAS market
Millennials
The SOHO market
Gen Xers
Baby Boomers
Save
Question 5 (5 points) Question 5 Unsaved
Firms use competitive marketing intelligence to __________.
Question 5 options:
counter the adverse effects of organizational anarchy
create and sustain market monopolies
perpetuate organizational learning
strengthen weak ties with industry competitors
gain early warnings of competitor moves and strategies
Save
Question 6 (5 points) Question 6 Unsaved
Which of the following is the first step in the marketing research process?
Question 6 options:
Interpreting and reporting the findings
Developing the research plan
Defining the problem and objectives of the study
Implementing the research plan
Developing a marketing information system
Save
Question 7 (5 points) Question 7 Unsaved
JoAnn Fabrics Inc. has created a new combination of colors and fabric types. The firm wants to know how consumers will perceive the new product. The firm is concerned with the product __________.
Question 7 options:
activation
placement
idea
image
displacement
Save
Question 8 (5 points) Question 8 Unsaved
Nike produces shoes out of “environmentally preferred materials”, recycles old sneakers, and educates young people about conserving, reusing, and recycling. Nike is practicing:
Question 8 options:
design for environment.
corporate social responsibility.
brand imaging.
new clean technology.
pollution prevention.
Save
Question 9 (5 points) Question 9 Unsaved
“Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and neighborhoods.” This is an example of __________.
Question 9 options:
product diversification
demographic segmentation
psychographic segmentation
geographic segmentation
branding
Save
Question 10 (5 points) Question 10 Unsaved
__________ are consumer products and services that customers usually buy frequently, immediately, and with minimal comparison and buying effort.
Question 10 options:
Supplies and repair services
Shopping products
Unsought products
Capital items
Convenience products
Save
Previous PageNext Page
Question 11 (5 points) Question 11 Unsaved
Taking advantage of the trend in multi-generational housing, Madison Builders is aggressively marketing its “home within a home” concept, which features a grandparents’ mini-home incorporated into a large single-family house. Which environmental force is Madison Builders counting on for its future home sales?
Question 11 options:
Political
Technological
Social
Competition
Economic
Save
Question 12 (5 points) Question 12 Unsaved
Casey has finally finished his Saturday chores and is preparing for a little “me time” away from the house and family. He and his wife have agreed on a budget of $50 for his weekly Saturday outings with his buddies. They are debating whether to play golf, watch the game at the local sports bar, or visit the car show as they only have funds for one of these. What environmental force are Casey and his friends experiencing?
Question 12 options:
Competition
Political
Economic
Social
Technological
Save
Question 13 (5 points) Question 13 Unsaved
FlashFlix, a streaming movie service, created a blog to help parents on budget plan “movie at home” parties for their kids and their friends, offering prizes to the best blog story about how the family was coping with a tight budget. To which environmental force is FlashFlix reacting?
Question 13 options:
Competition
Technological
Social
Economic
Political
Save
Question 14 (5 points) Question 14 Unsaved
The Farmer’s Pantry, an all-natural upscale grocery store, tends to cater to a well-educated, upper-middle-class clientele. The stores use streaming video from the farms and fishing boats that supply their products directly to their customers’ phones via hash tags. What environmental force is Farmer’s Pantry leveraging?
Question 14 options:
Social
Economic
Competition
Political
Technological
Save
Question 15 (5 points) Question 15 Unsaved
Responding to very strict “green” legislation, the chemical firm Atticus Environmental is touting the safety of its consumer-based vegetable garden insecticide, claiming it bio-degrades in 90 days, which is twice as fast as required by the new law. Which environmental factor is the firm hoping to leverage for additional sales?
Question 15 options:
Political
Competition
Economic
Technological
Social
Save
Question 16 (5 points) Question 16 Unsaved
The firm that makes Betty Sue’s Down Home Pork Rinds found that their best customers enjoy NASCAR, pro wrestling, family gatherings, and are politically conservative. These are considered to be the __________ of the market segment
Question 16 options:
demographics
customer attributes
media choices
social planning elements
psychographics or lifestyle
Save
Question 17 (5 points) Question 17 Unsaved
Patty’s Party Palace plans all year for their Halloween spectacular specializing in adult versions of animated characters such as Snow White and the Little Mermaid. Which subset of behavioristic segmentation would Patty most likely use?
Question 17 options:
Price
Occasion
Holiday
Psychographic
Heavy/light user
Save
Question 18 (5 points) Question 18 Unsaved
Research and experience shows that most supermarkets are able to draw customers from approximately a five mile radius; however, Trader’s Joe’s draws from a much larger area due to their image and special products. If Trader Joe’s uses this phenomenon in developing a persona for a group of customers, this would be an example of what type of segmentation?
Question 18 options:
Psychographic
Geographic
Branded
Price
Demographic
Save
Question 19 (5 points) Question 19 Unsaved
Select the definition that best describes the concept of a persona.
Question 19 options:
A set of characteristics used in setting price.
A segmentation strategy based on the beliefs of consumer.
A set of psychological traits used in identifying advertising.
A fictional name and set of characteristics describing a market segment.
The demographic traits of a group of consumers.
Question 20 (5 points) Question 20 Unsaved
The quantitative (numerical) segmentation factors that help a marketing manager decide where, and to whom, to sell the firm’s products such as age, race, gender, and income are known as:
Question 20 options:
communications planning.
demographics.
lifestyle choices.
numeric profile.
market planning.
"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"
