sales and marketing 12

Marketing Techniques

Once you know who your customer and target market is, you will begin to develop the techniques and strategies for marketing your product or services. Effective marketing begins with a considered, well-informed marketing strategy. A good marketing strategy helps define the vision, mission and business goals, as well as detail the approach needed to take to optimize these goals. A marketing strategy outlines the overall direction and goals your marketing. It should be carefully planned and developed in consultation with other key members of the organization. It is a wide-reaching and comprehensive strategic planning tool that:

  • describes your business, its products and services
  • explains the position and role of your products and services in the market
  • profiles your customers and your competition
  • identifies the marketing tactics you will use
  • allows you to build a marketing plan and measure its effectiveness

Learning Outcomes

  • [which course outcomes align with this assignment?]

Read the following chapters in the assigned text:

Chapters 10 & 11

Read: 15 Marketing Strategies than Inspire Thinkers

Complete the LinkedIn Learning course: Marketing Foundations with Drew Boyd

Watch: Blue Ocean Strategy – Making the Competition Irrelevant

Watch: Starbucks Marketing

Watch: 25 Facebook Marketing Strategies

Marketing Techniques

Marketing can be defined as “putting the right product in the right place, at the right price, at the right time.” It is the process of relaying to customers the reasons why they should choose your company’s product or service over those offered by competitors. There are many types of marketing: print, radio, television advertising, direct mail, and internet marketing. In recent years, social media marketing (Facebook, Twitter, etc.) has become extremely popular (Cleverism, 2018). The main purposes of marketing are to 1) attract the attention of a target market; 2) influence a potential buyer to purchase the product or service; and 3) provide a customer with a specific, low risk and easy to take action (Lake, 2017). Proper marketing is critical to the success of a business. Effective use of marketing strategies and techniques can mean the difference between success and failure for a new product and/or the company itself.


Read the following and respond:

What is the product lifecycle?

Describe in detail the four stages.

At what stages of the product life cycle is it most important to inject marketing activity? Explain your answer.

Is it possible to continually extend a brand to increase the life cycle of a product?


  • Minimum Page Length – 2 full pages (excluding title/header and reference list); 12-point Times New Roman; double spaced; and page numbering.
  • Be sure to answer the entire question to receive maximum credit for this task.
  • Use and include information from the weekly course content and outside sources to support the conclusions contained in the paper.
  • All sources should be cited in proper APA format (in-text citations and a reference list).
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