. Starbuck’s strategy is based on building a global brand and then adapting it to regions and marketing aiming to address the specific needs of these consumers. Analyze the impact of consumer’s culture in this process, defining and explaining at least 3 cultural dimensions or values that the company must consider when approaching new markets.

2. Based on the text and your own perceptions, analyze consumers’ attitudes towards Starbucks. How can the company improve consumers’ attitudes in each of its dimensions?

3. Consumers’ experience is at the heart of Stabucker’s strategy. Analyze the company’s customer experience in all its dimensions, identify the activities developed by the company in physical and online environments, and purpose new ways to improve it.

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