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The Big Idea: Google, “A Year In Search”

Watch Google’s “A Year In Search” campaign through the years:

“A Year In Search” 2020: https://www.youtube.com/watch?v=rokGy0huYEA

“A Year In Search” 2019: https://www.youtube.com/watch?v=ZRCdORJiUgU

“A Year In Search” 2018: https://www.youtube.com/watch?v=6aFdEhEZQjE

Answer this discussion question,

What is the consumer insight behind the broader campaign of google? What is the “Big Idea” this campaign leverages? How has this campaign lived across creative mediums? Share some examples. (TV, PR, Print, Digital, etc.) In addition to the “Big Idea”, what does the campaign communicate to consumers? (You can share items on Google as a company, how Google works, how consumers use Google, values, emotions, etc.)